After 16 years running a digital marketing agency and consulting with companies from bootstrapped startups to publicly traded enterprises, I’ve identified the fundamental flaw: If you’re planning for the year in January, you’ve already lost. But more importantly, I’ve developed a framework that fixes it.
Department of Psychology, Princeton University
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Артем Соколов (Редактор отдела «Силовые структуры»)
I wish I’d approached retailers and distributors sooner. Early self-doubt and the quest for perfection held me back — but they shouldn’t stop you from taking action.