企业必须跳出传统的“关键词搜负面”的监测模式，搭建覆盖全网的情绪监测体系，不光看用户说了什么，更要分析用户说话时的情绪是正面、负面还是中性，实时捕捉不同圈层公众的情感倾向、情绪敏感点与需求变化，提前识别潜在情绪风险点，为情感沟通策略提供精准的数据支撑。
Маргарита Щигарева
，这一点在体育直播中也有详细论述
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