Екатерина Щербакова (ночной линейный редактор)
The trouble with these social media experiments, of course, is that they are performative and individualistic. There’s an element of commodification: the encounter must be ripe for digital packaging. Often it’s not clear if the filming is consensual. The connections are one-way and border on the exploitative or manipulative. They are designed for individual personal growth or free, self-directed therapy (“this made me more confident”) and for clicks and voyeurism (“check out this person’s reaction”). The effect is to make “talking to absolutely anyone” seem even more alienating, fake and narcissistic. This has spawned a secondary genre of parody videos such as the comedian Al Nash’s “A cup of tea with a stranger – an amazing conversation!” In this clip, an irritating interviewer passes tea to a stranger on a park bench under the guise of “helping you with your loneliness”, only for the encounter to turn awkward when the stranger accidentally drops the cup and smashes it.
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